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In satin slip dresses, cashmere twinsets and sleek leather looks, was the epitome of cool in the 90s.

Her past looks, which still pack a punch, can be found on many a modern fashionista's moodboard. 

I rewatched her in the 1998 film The Perfect Murder recently just so I could ogle her wardrobe of beautiful fabrics, clean cuts and sophisticated accessories. 

But these days Gwyneth, who turns 50 next month, 오션파라다이스게임 is all about Goop - her lifestyle brand that sells a mix of beauty products, fashion, 바다이야기게임 homeware and sex toys. 

Gwyneth gets a lot of stick for her Goopiness and her often pricey gadgets for improving our wellbeing and sex lives, but I'm addicted to watching what she does next.

How can you not love a woman who talks openly about sex toys and names candles after her vagina? 

I'm also hooked on her social media (@gwynethpaltrow and @goop) which offer candid glimpses of her super-stylish home, her husband Brad (sometimes seen lounging with their dog on their cream furniture) and her 18-year-old daughter Apple. 

Mother and daughter were recently seen out together in New York in crisp white outfits (right), proving Gwyneth's daughter has inherited her mum's fashion sense and penchant for cool accessories. 

All in all, it's lifestyle catnip and I can't look away. I loved her post the other day, sharing a tantalising peek of her home spa in California with its cold plunge, hot tub, steam room and sauna - ‘all of which get used often,' she gushed.

‘Brad is an obsessive cold plunger and we both love a good sauna schvitz.' Although we already know that Gwyneth also has a thing about steaming - whether it's her vagina or her outfits! 

She was also keeping things clean in a recent video collaboration with Hailey Bieber where the two women swapped beauty tips in a bathroom. Another reel follows Gwyneth looking around her house to find where some loud music is coming from - only to get distracted by a new vibrator perched on her marble worktop (which, of course, Goop happens to stock). 

It's easy to sneer but the great thing about Gwyneth is that she's never boring.

And, despite her many critics, she's a stratospherically successful businesswoman who's very positive about ageing naturally. 

Now excuse me while I'm off to steam something.

Genius in a bottle 

Looking for something a little different for your jewellery box? Danielle Gerber's Freedom Jewellery is described as pieces for passionate women who dare to take a leap. Her new range of different coloured potion bottles, 바다이야기릴게임 (from £160, daniellegerber.com) are definitely worth leaping for. 

On my holiday reading list 

Emily Giffin's novel Meant To Be is described as being loosely based on JFK Jr and fashion icon Carolyn Bessette's tragic romance.

And the book's cover isn't that subtle: it looks identical to some old photographs of the famous couple out sailing. I'll report back! 

Most wanted 

Be more Sherlock Holmes this autumn. The waistcoat will be making a return to our wardrobes in relaxed, double-breasted silhouettes.

Team with tailored trousers for an up-to-the-minute look. I love this one, £79.99, zara.com.